Search results for "Customer behaviour"
showing 2 items of 2 documents
Analysis of the Aggregate Financial Behaviour of Customers Using the Transtheoretical Model of Change
2014
Abstract The authors addressed the problem of aggregate financial behaviour of customers by using the transtheoretical model of change. Aggregate financial behaviour of customers was studied by analyzing payment cards, private pension savings and mortgage loans. The transheoretical model of change was chosen as a theoretical framework for the analysis. Conclusions are based on results of regression analysis of empirical evidence of customers’ financial behaviour relation to the given products during the time period 2001-2013 in Latvia and further logical inferences by authors, which are consistent with the chosen theoretical framework of the transtheoretical model of change
Comparison of E-Trust and Trust Concepts in Online and Offline Dimensions
2017
Abstract In everyday lives, we more and more use different technology products to make our lives easier and faster. We often do not realise that we are switching our lifestyles to the online platform - we do everything mostly online - meet and communicate with others, watch videos and listen to favourite songs, choose and buy different things. The main question is - can we trust everything that we see on the screen? Is the explanation of “trust” the same in real life and in online sphere? Authors of the paper compare the concept of “trust” in offline trade market with that in online trading. The following methods were used - literature study and analysis, consumer survey and statistical ana…